Stake
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Creative Strategy
From Zero Assets to 500k Monthly Spend
Stake.com
Stake required a high performing paid social campaign but provided zero initial creative assets to build upon. Furthermore, there was a significant disconnect in their broader marketing strategy: while the brand enjoyed immense organic traction across diverse global influencer communities, ranging from massive streamers to sports and music personalities, they had not successfully translated this appeal to their paid social channels to capture these untapped audiences.
Acting as the creative lead, I designed the foundational framework and took a hands on approach to direct the initial build of the starting creatives. From there, I guided my internal team to conceptualise and produce all campaign deliverables entirely in house. To bypass the lack of client supplied materials, we proactively sourced third party assets, utilised high quality asset packs, and leveraged AI generated content to build striking ads.
The core driver of the campaign's success was a highly targeted localisation strategy. Rather than applying a blanket approach, we meticulously paired the right content with the right streamer, influencer, or sports personality at exactly the right time to maximise audience resonance.
South America and LATAM: We pushed creatives featuring Sergio Agüero and other major football personalities.
US and Canada: We tailored our creatives around massive cultural figures and streamers like xQc, Ross, and Drake.
Asia: We leaned into global superstars, with Drake typically driving the strongest performance in this region.
This bespoke, culturally attuned approach delivered a dramatic performance uplift compared to the client’s original ad variations. By finally cracking these distinct demographics on paid social, we unlocked rapid scalability, doubling the budget month over month up to nearly 500k during peak periods.
